UGC CREATOR NEEDED to shop at Publix

OVERVIEW
We are excited to partner with you to create engaging UGC content for Lyre’s Non-Alcoholic! Our goal is to inform the public of our availability in Publix nationwide. We’re looking for exciting, inspiring, relatable, and visually appealing videos that resonate with our target audience on Instagram and TikTok.

OBJECTIVE
The videos should showcase the availability of Lyre's Ready-to-Drink NA Cocktails in Publix. Simply film yourself heading to your local store, wander to the right aisle, show the product, purchase, and bring home to enjoy! Bonus points for pouring the RTD into a glass to romanticize the moment!

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VIDEO CONCEPT
Packaging: Capture the excitement of finding our products in store. Show the checkout process and unboxing/cocktail crafting at home, highlighting the Lyre’s branding and packaging.
Product in Use: Show the product in action. Crack open a can and enjoy or pour into a glass! Feel free to get creative – you can make a low or no-ABV beverage, pick up a famous Publix snack/meal for a work day lunch, with funny satirical commentary around "drinking on the job."

KEY BRAND DETAILS
Product Benefits: Lyre’s is a non-alcoholic alternative that doesn’t compromise on taste. The flavor profile and versatility mean that it can be enjoyed anytime, anywhere.

VISUAL AND AUDIO GUIDELINES
Feel free to be creative with this and make it feel natural. Use the above concept detail as a base to build from. Have fun and show off how Lyre’s fits into your lifestyle!
Lighting: Natural lighting is preferred; ensure the product is well-lit and clearly visible.
Sound: Sound is not needed. However, if you would like to sync to trending audio, we are also open to that.
Product Placement: The product and retailer (Publix) should be the focal point. Ensure both are prominently featured throughout the video.
Colors: Vibrant, high contrast, visually stimulating.

CONTENT REQUIREMENTS
1 video per store (2 total)
Aspect Ratio: 9:16 (Vertical)
Duration: 60 second max
Platform: Instagram Reels, TikTok
Tone: Fun, light-hearted, and authentic
Product to Feature: see notes above

SUBMISSION DETAILS
Deadline: Friday, October 4th
File Format: MP4 or MOV
Delivery Method: Please send the final video to Kerry, job poster, via email.

UGC CREATOR NEEDED to shop at Publix

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