Senior Analyst - Brand Customer Marketing

October 19, 2024

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

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How will you make an impact in this role?

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer experience.

The US Membership Acceleration teams sits nestled within US Customer Loyalty as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise.

The team is looking for a Senior Analyst, Brand Customer Marketing, to partner with Global Advertising & Brand Management (GABM) organization to deliver connected experiences that elevate membership and deepens brand loyalty via an expansive through the line marketing curriculum. This candidate will ideate, influence and define innovate marketing strategies centered on bundling membership value from across lines of business to drive incremental Card Member engagement, spend, and retention during key brand moments. This individual will support the agile execution of product agnostic marketing campaigns such as Member Week & Shop Small, influence across the Blue Box to meet shared goals and ensure consistent and compelling Card Member narratives across customer touchpoints. This candidate will also have an opportunity to help define what’s next by building out a strategic pipeline of campaigns, new journeys, offers and value drivers in partnership with Amex Offer Business Insights (AOBI).

This role will require strong partner relationship skills, and the ability to challenge the status quo while maintaining a customer-first approach. This candidate should be comfortable in white space and navigating shifting priorities, while possessing a solution focused mentality and a sharp attention to detail. Business development experience, a plus.

Key Responsibilities:

Own end-to end campaign execution for new customer-centric marketing journeys, ensuring an integrated experience that drives benefit awareness and usage across channels, including email, web, mobile, and more.

Deliver marketing, ensuring a flawless and compliant customer experience and smart Card Member targeting.

Monitor performance trends and surface optimization opportunities.

Ability to assess market trends, customer research and insights to identify new opportunities for competitive advantages – be an authority and champion for membership innovation.

Collaborate with key partners across USCS, GABM, AOBI, Business Development and more to drive cohesive membership messages.

Preferred Qualifications

3+ years of experience developing and delivering customer-centric marketing; experience with email marketing preferred

Project management experience and organization skills, capable of leading agile timelines and multiple workstreams along in parallel

An analytic problem solver with a “can-do” attitude and comfort in an ambiguous and dynamic environment

Strong analytical skills, including the ability to identify relevant insights and make recommendations to action the insights

Ability to build and leverage relationships, for effective collaboration.

Strong attention to detail

Exceptional written and verbal communication skills

A desire to learn and be part of a high profile, innovate and dynamic team.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life.

Benefits include:

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Senior Analyst - Brand Customer Marketing

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