Director of CRM and Automation

Director, CRM and Automation | The Opportunity

The Director of CRM & Automation will oversee the development and implementation of comprehensive CRM strategies aimed at supporting lead generation, improving customer engagement, loyalty, and retention. This position calls for a strategic planner with strong analytical abilities and enthusiasm for customer-focused marketing. A candidate with a… solid background in CRM, email automation, and lifecycle marketing is favored.

Other Jobs You May Be Interested In

Remote Data Entry, No Experience, $40/hr, Part-Time
Virtual Assistant, $45/hr, Remote, No Experience, Night Job
Entry-Level Remote Data Entry, $50/hr, Evening Job
Customer Support, No Degree, $40/hr, Remote, Weekend Job
Remote Phone Job, $42/hr, Part-Time, College Student Friendly
Virtual Assistant, $40/hr, Remote, No Degree, Night Job
Part-Time Data Entry, $45/hr, Remote, College Student Friendly
Remote Moderator, No Degree, $50/hr, Evening, Weekend Job
Remote Customer Support, $42/hr, Night Job, No Experience
Live Chat Support, $40/hr, Remote, Entry Level, Part-Time
Virtual Assistant, Remote, $42/hr, Weekend, No Experience
Remote Data Entry, $45/hr, No Degree, Night Shift
Part-Time Customer Support, $40/hr, Remote, College Student
Remote Live Chat, $50/hr, Part-Time, Evening/Night Job
Entry Level Phone Job, $42/hr, Remote, No Degree Required
Weekend Data Entry, $45/hr, Remote, No Experience
Remote Virtual Assistant, $40/hr, Evening, Part-Time Job
Remote Moderator, $42/hr, Part-Time, Weekend, No Degree
Data Entry, $45/hr, Remote, Night Shift, College Student Job
Phone Support, Remote, $50/hr, No Experience, Part-Time
Virtual Assistant, No Experience, $42/hr, Remote, Weekend
Remote Customer Support, $45/hr, Part-Time, College Student
Data Entry, Remote, $40/hr, Night Shift, No Degree
Evening Virtual Assistant, Remote, $45/hr, No Experience
Weekend Customer Support, $42/hr, Remote, College Student
Remote Data Entry, $50/hr, No Experience, Evening/Night Job
Remote Live Chat, $40/hr, Part-Time, No Degree Required
Virtual Assistant, $42/hr, Remote, Weekend, Entry Level
Remote Phone Support, $45/hr, Evening, No Experience Required
Data Entry, No Experience, $50/hr, Remote, College Student
Remote Moderator, $40/hr, Weekend, No Degree, Part-Time
Live Chat Support, Remote, $42/hr, Night Shift, College Student
Phone Job, $50/hr, Remote, No Degree, Part-Time, Weekend
Data Entry, $45/hr, Remote, Evening, No Experience Required
Virtual Assistant, No Experience, $42/hr, Remote, Part-Time
Remote Customer Support, $50/hr, Night Shift, No Degree
Remote Data Entry, $40/hr, College Student Friendly, Part-Time
Live Chat Support, $42/hr, Weekend, Remote, No Degree
Virtual Assistant, Remote, $45/hr, Evening, No Experience
Remote Phone Job, $50/hr, College Student, Night Shift
Remote Moderator, $42/hr, Weekend, No Experience Required
Data Entry, No Degree, $45/hr, Part-Time, Remote Job
Customer Support, $50/hr, Remote, Evening/Night Job, No Degree
Virtual Assistant, $42/hr, Remote, Weekend, No Degree
Remote Live Chat, $45/hr, College Student, No Experience
Remote Data Entry, $40/hr, Part-Time, No Degree Required
Phone Support, $50/hr, Weekend, Remote, No Experience
Virtual Assistant, $42/hr, Evening, Remote, No Degree
Remote Customer Support, $45/hr, No Experience, Part-Time
Data Entry, $50/hr, Night Job, No Degree, Remote
Remote Moderator, $40/hr, College Student Friendly, Part-Time
Virtual Assistant, Remote, $42/hr, Weekend, No Experience
Remote Phone Job, $45/hr, Part-Time, No Degree Required
Customer Support, $50/hr, Night Job, Remote, No Experience
Data Entry, Remote, $42/hr, Evening Job, No Degree

Our organization employs Salesforce as our principal CRM platform, with Marketo handling our marketing automation to ensure consistent data integration and holistic customer profiles, thereby boosting both sales and marketing initiatives.

Director, CRM and Automation | The Responsibilities

• Craft and uphold customer segmentation models to tailor marketing efforts more precisely.
• Guide discussions to better integrate marketing automation solutions and technical infrastructure.
• Leverage SFMC reporting and similar analytics platforms to evaluate performance effectively.
• Apply marketing automation instruments to design and supervise customer journeys, guaranteeing appropriate and pertinent interactions at every stage.
• Harness customer data and analytics to uncover insights regarding consumer behaviors, preferences, and trends.
• Exhibit deep knowledge in marketing automation tactics and tools, maintaining a desire for ongoing education, innovation, and the adoption of emerging technologies.
• Collaborate extensively with various teams, such as business development, growth marketing, and content management, to fulfill the marketing and business objectives.
• Show capability in adapting to a swift-moving team environment and managing time efficiently to meet deadlines.
• Possess excellent communication skills, ability to work cooperatively, and define processes clearly.

Director, CRM and Automation | The Qualifications

• Bachelor’s degree in marketing, business development, or related fields.
• Over 10 years of marketing expertise in B2B or B2C sectors.
• At least 8 years of experience in enterprise-level marketing.
• Hands-on history with email and marketing technology solutions, notably Salesforce and Marketo.
• Outstanding storytelling capabilities, translating technical issues into business implications effectively.
• A track record in creating influential positioning and marketing materials for enterprise audiences.
• Demonstrated skill in using data to identify and engage high-potential customer segments.
• Robust analytical and problem-solving aptitudes, business savvy, and the capacity to prepare executive presentations.
• Acute communication abilities: an adept narrator capable of adapting messages for different stakeholders through various channels and platforms.
• A proactive, flexible approach, innovative thinking, and a focus on results; driven by data, highly cooperative, creative, and vigorous.
• Experience in product marketing, which includes forging relationships and educating vital internal parties about the essential features of the marketed products and services.
• An extraordinary talent to enhance market competitiveness and shares.

Pre-Employment Screenings

In accordance with Teleperformance policy, employment in this position will be contingent on your successful completion and passage of a comprehensive background check, including global sanctions and watch list screening.

Important | Policy on Unsolicited Third-Party Candidate Submissions

TP does not accept candidate submissions from unsolicited third parties, such as recruiters or head-hunters. Such applications will not be considered, and no contractual association shall be established through such submissions.

Is There a Fine Print?

No fine print, though we will grab this space to remind you that Teleperformance is home to a global family with people from various backgrounds and lifestyles. We will always embrace diversity and never discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or other differences.

Director of CRM and Automation